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  1️⃣NIKE DUNKS Nike is both the world’s biggest footwear company, selling every year million of pairs aswell as an ultra-exclusive designer, making some of the most « hard-to-get » trainers within the industry. Originally introduced in 1985, the Dunks are deffo one of Nike’s long-running favorite for sneaker heads. Previously, it hasn’t been a big seller at all. However from 2019, Nike started to strategically build demand by releasing limited stock which lead to having consumer eager to want more.  Making some products difficult to obtain can also influence how shoppers view those that are easier to get. True, it does...

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